Here are two closeup pictures of empty Rose Parade bleachers.
Colorado Boulevard in Pasadena sprouts miles of these at this time of year. It's preparation for the big parade (which, by special arrangement with God, is Never On A Sunday).
For humorous 60's style radio advertising (rather than marching down the street corporate branding) listen to this recording - The Hellers: Creative Freakout (from the 365 Days Project)
"Hey, Charlie. I think your bottle's off key."