Tuesday, July 15, 2008

Mayor Resigns; Will Move to Italy to pursue opera career

This is an advertisement from today's LA Times, page A11, whose red ink is elsewhere in the news today. This ad is part of a series on successive pages each marred by a splotch of differently colored paint. Each is related to something Italian: ruins, scooters and opera.

Can you guess what is being sold to you? It has "uninhibited flavor".

Mayor Resigns; Will Move to Italy to pursue opera career
Click the picture to enlarge it. Then you can read the small print to at least find out who is selling something to you. The secret is revealed on the next page of the paper. My local branch doesn't seem to be participating in this product roll-out in favor of a different new product.

Here's another MM post featuring a musically themed beverage advertisement.

Here's another article about the Times' red ink. It has this quote:
The decline in advertising, fueled by a weak real estate market, has boosted the copy-to-ads ratio above the industry target of 50-50, giving readers more stories than they can digest

Opera Tags: . . . . . . . . . . . .

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